There are many differences between national retailers and local businesses. (By the way, don't worry, this isn't going to turn into a call that you should shop locally this holiday season). One difference is that small businesses tend to see other businesses as allies and as an important part of the fabric of their locality, rather than as competitors. Booksellers especially see their fellows that way, even if you can make a very good argument that they _are_ competitors.
That's why I'm asking you to take a trip out to Berkeley and visit Dark Carnival <http://www.darkcarnival.com/>.