November 01, 2003

Trends

by Alan Beatts

Welcome to the new version of Borderlands' newsletter. We made a few changes to the layout and, over the next few months, we'll be adding a few extra features. One of the layout changes in this issue is the addition of this column. In the past I've combined my general musings and comments with store news. It seemed to work at least passably well but there were a few problems. Most notably, I could never decide whether to use the editorial "we" (making my personal comments seem like the official opinion of Borderlands -- possibly a disservice to Borderlands and almost undoubtedly a disservice to my staff) or the more informal first person. Consequently I found that I was switching back and forth, no doubt making myself seem even more mad than usual and furthermore making all the editors and writers out there cringe.